It’s watch season, and the countdown to Watches & Wonders 2025 has come to a close.
On the 1st of April, Geneva reminds us why it’s the watchmaking capital of the world. For the first few days, retailers, professionals and journalists will get a firsthand look at the latest in watchmaking. Doors open to the public on April 5th-7th.
Watches & Wonders is the world’s biggest watch trade show. Brands like Rolex and Patek Philippe save some of their most exciting creations for this show. People like you and us wait with bated breath all year; this is like Christmas to watch lovers.
As well as iconic timepiece displays, music performances and free events are happening across the city.
Who’s exhibiting?
60 watch brands will unveil their latest groundbreaking timepieces.
You’ll be able to catch a glimpse of the latest collections from Rolex, Vacheron Constantin, Cartier, Jaeger-LeCoultre and Patek Philippe - to name a few. You can check out the full brands list to see who else has some exceptional examples of craftsmanship up their sleeve.
The 2025 releases you need to know about
We’d love to list every timepiece release of the year, but with such a vast lineup, we’ll stick to a selection of the most notable new pieces from the world’s most renowned brands.
Rolex
As expected, Rolex is treating us to a handful of new releases that embody the brand’s unique vision and exceptional know-how:
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Land Dweller
“Opening new horizons”, the all-new Land Dweller introduces a groundbreaking movement: Calibre 7135. This one’s thinner than most of the brand’s movements, transmitting energy by a rolling maneuver rather than a sliding one. It’s virtually insensitive to magnetic fields and offers a new level of energy efficiency. Boasting a host of technical firsts, this could be Rolex’s most meaningful release in years. Vintage Rolex enthusiasts: This is one to get excited about.
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GMT-Master II
This piece introduces Rolex’s first-ever ceramic dial, in an intense green and surrounded by a complementary ceramic bezel insert. Set in 18-carat white gold.
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Oyster Perpetual
We’ve got new dials in a pastel palette to sink our teeth into: Muted lavender, sandy beige, and pistachio green - with a smooth, matte finish. This is a simple, robust watch suited to any wrist. Rolex has subtly refined the Oyster Perpetual 41 (with the pistachio face) to have a slimmer Oysterclasp.
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1908
Imagine a solid-gold watch that feels light on the wrist. The 1908 delivers just that. A 7-piece link bracelet showcases pure geometric elegance, the Settimo bracelet is composed of small, refined links. Rolex filed a patent for its new, innovative case attachment system, echoing vintage watches inspired by jewellery. A stunning tribute to watchmaking tradition.
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Datejust 31
A red ombre dial set with sparkling diamonds is reminiscent of the last moments of sunset. Rolex calls this “a communion of light and shade”. We call it a bold but classic look. The creation of the dial involved PVD (Physical Vapour Deposition) - a first for Rolex, and no small feat given the intensity of this shade.
Patek Philippe
You never actually own a Patek Philippe. You merely look after it for the next generation. So what does this generation of Pateks have in store? It has unveiled 15 new models; let’s break some of them down:
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Calatrava 8 Day Reference 5328G-001
Caliber 31-505 8J PS IRM CI J is a brand-new engine for an iconic everyday watch. With an 8-day power reserve and a sports-like aesthetic, the most surprising part of this release is undoubtedly the movement, which Patek spent five years refining. It’s a beautiful all-rounder, though, with a taupe and a blue calfskin fabric strap available.
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Cubitus 40mm
We know Patek took its time releasing a new Cubitus last year. In 2025, it’s adding two full gold 40mm models to the Cubitus catalogue - maybe in response to the outcries that 2024’s 45mm models were far too big? Either way, the watchmaker acted quickly. This smaller pair comes with a sunburst dial that translates to light blue and rose gold colourways.
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Calatrava Pilot Travel Time Ref. 5524G-010
This watch caused more than a ripple 10 years ago because of its foray into new territory. Today, the original has been replaced with an ivory lacquered dial, white gold case, and khaki strap. We can already tell this one will be timeless.
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Quadruple Complication, ref. 5308G-001
The self-winding Quadruple Complication Reference 5308 with minute-repeater, split-seconds chronograph and instantaneous perpetual calendar makes its debut in Patek Philippe’s collection with a white gold version.
Vacheron Constantin
As VC celebrates 270 years of record-setting designs, it decided to unveil understated (though never simplistic) dress watches at Watches & Wonders 2025. A snapshot:
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Les Cabinotiers ‘Solaria Ultra Grand Complication’
When we said these watches weren’t simple, we weren’t joking. This is the world’s most complicated wristwatch, packed with 41 complications. Part of Vacheron’s Les Cabinotiers collection, this piece was eight years in the making. And still, the watchmaker achieved that in a wearable, modern 45mm size.
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Traditionnelle Tourbillon Perpetual Calendar
Bridging past with present, the Traditionnelle collection has always had a certain classic allure. In 2025, we’re seeing a new ultra-slim calibre and three new open-worked versions. The calibre 2162 QP/270 combines a tourbillon and perpetual calendar, beating at a leisurely 18,000 vibrations per hour. Despite the high-end complications, it’s available in a 42mm case. Limited to 127 pieces.
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Patrimony Self-Winding
A minimalist release that deserves a spot on this list, this watch places all the attention on a new Maltese cross dial where light plays against the surface. With a traditional green alligator leather strap and slim bezel, the silver dial tells most of the story, here. Take your pick from white gold and pick gold.
Tudor
Tudor is making waves with new releases that refine its signature blend of heritage and innovation, delivering bold designs and serious performance upgrades:
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Black Bay 58
The Black Bay 58 now comes in an all-burgundy model, featuring a refined 5-link bracelet with a T-fit clasp for enhanced comfort and versatility. Meanwhile, the Black Bay 68 makes its debut as a larger alternative, now boasting METAS certification for superior accuracy and reliability. Also joining the collection are the Black Bay Pro and Black Bay Chrono, further cementing the Black Bay series as a powerhouse of modern dive watch design.
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Pelagos Ultra
Tudor pushes the limits of dive watch engineering with the Pelagos Ultra, a titanium powerhouse designed for extreme underwater exploration. With an impressive 1,000m water resistance, this timepiece is built for the deep sea, combining cutting-edge materials with the rugged durability the Pelagos line is known for.
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